Digital World 

Designing compelling content that aims to inspire young people into digital careers in Scotland.

Digital World

Designing compelling content that aims to inspire young people into digital careers in Scotland.

—— 01. THE BRIEF

Digital World is an initiative that aims to promote tech careers in attempt to address the growing digital skills gap in Scotland.

As part of my work with Digital World, I planned, designed and implemented a number of digital marketing campaigns, targeted towards young people. Illustrated below are a number of different campaigns I delivered for Digital World.

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What If...

A series of 'What If...' messages designed to get young people thinking exactly that. By illustrating the unique career opportunties in tech, the aim is to inspire young people to think about what digital future they could have.

Cyber polls

A series of polls designed to shock and intrigue young people, alterting them of the growing need for cyber security experts. By combining well-designed graphics with compelling facts and statistics, engagement with the content more than tripled.

Did you know?

A series of animations that showcase information, facts and statistics around careers in the digital sector. The aim is to give young people insights into the growing number of opportunities in tech.

Cyber safety animations

An accompanying series of animations designed to sit with posts promoting information on how to stay cyber safe.

12 Skills of Santa

A series of animations showcasing the skills Santa would need to thrive in the digital age. These playful animations aim to make young people aware of the different digital skills they'll need for their future, whilst making it fun and relatable with its Christmas theme. All skills included: Navigation, Cloud, Coding, Translation, Livestreaming, Cyber, App Development, Co-botic, SEO, AI & Data skills.

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#AdaLovelaceDay

A series of infographics and statistics around the growing number of women in tech in Scotland for the widely celebrated Ada Lovelace Day.

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© Jake Cohen 2021. All rights reserved.

© Jake Cohen 2019. All rights reserved.

© Jake Cohen 2019.
All rights reserved.

© Jake Cohen 2019. All rights reserved.


© Jake Cohen 2021.
All rights reserved.